"Mushure mekushanda nguva yekuwedzera husiku, ndava kujaira kudya hot pot inodziya yega kana kubika pakiti rehove noodles kuti ndigutse nzara yangu." Ms. Meng wekumhuri yeBeipiao akaudza mutori wenhau we "China Business Daily". Zviri nyore, zvinonaka uye hazvidhuri nekuti vanoda zvinhu zviri nyore.
Panguva imwe cheteyo, mutori wenhau akaona kuti nzira yekurerutsira zvinhu nekukurumidza yakakwezva vanhu vakawanda. Munguva pfupi yapfuura, kambani yekubika chikafu nekukurumidza yakachengetwa mumabhegi uye kambani yekubika chikafu nekukurumidza "Bagou" yakapedza nzira itsva dzekubhadhara mari zvakatevedzana. Zvichienderana nehuwandu husina kukwana kubva kumutori wenhau, kubvira gore rapfuura, mari yese yenzira yekurerutsira zvinhu nekukurumidza yakadarika bhiriyoni imwe yeyuan.
Vazhinji vakabvunzurudzwa vanotenda kuti kukura nekukurumidza kwezvinobatsira uye chikafu chinokurumidza kune chekuita nehupfumi hwekugara pamba, hupfumi husina simba, uye kuvandudzwa kwetekinoroji. Kukura kwezvishoma kwave kusingadzivisiki.
Muongorori wezvekudya muChina, Zhu Danpeng, anotenda kuti musika wezvekudya zvinokurumidza uchine mukana wakakura wekuvandudza mune ramangwana. Akaenderera mberi achiti, "Sezvo huwandu hwevanhu vechizvarwa chitsva huchiramba huchikwira, chikafu chinokurumidza kukura chichava nenguva yekukura nekukurumidza kwemakore mashanu kusvika matanhatu."
Nziyo Inopisa
"Kare, manoodles ekukurumidza uye manoodles ekukurumidza aiuya mupfungwa dzangu paaitaura nezvezvinhu zviri nyore uye zvekudya zvinokurumidza. Gare gare, manoodles esnail paakava akakurumbira paInternet yese, aiwanzotengwa. Zvingangodaro zvichikonzerwa nekutsvaga kakawanda. Puratifomu ye e-commerce yakakurudzira zvigadzirwa zvekudya zvinokurumidza zvichienderana nezvaunoda. Ndakangoona kuti kune mhando dzakawanda itsva uye mhando dzakasiyana-siyana," Ms. Meng vakaudza vatori venhau.
Sezvakataurwa naMai Meng, mumakore achangopfuura, munda wezvekudya zvinokurumidza uye zvekudya zvinokurumidza wakaramba uchikura, uye vatambi vakawanda vari kutora chikamu. Zvichienderana nedata reTianyancha, kune makambani anopfuura 100,000 anoshanda mu "zvekudya zvinokurumidza". Pamusoro pezvo, kubva pamaonero ekushandiswa, mwero wekukura kwekutengesa kwezvekudya zvinokurumidza uye zvekudya zvinokurumidza wakajekawo. Zvichienderana nenhamba kubva kuXingtu, panguva yekushambadza kwe "6.18" iyo ichangopera, kutengeswa kwezvekudya zvinokurumidza uye zvekudya zvinokurumidza online kwakawedzera ne27.5% gore rega rega.
Kukurumidza kukura kwezvinhu zvinorerutsa zvinhu nekukurumidza kunokonzerwa nezvinhu zvakasiyana-siyana. Xu Xiongjun, muvambi weJiude Positioning Consulting Company, anotenda kuti "nekuda kwezvipo zvakaita sehupfumi hwekugara pamba, hupfumi husina simba uye hupfumi hwemunhu mumwe chete, zvinhu zvinorerutsa zvinhu nekukurumidza zvakakwira nekukurumidza mumakore achangopfuura. Panguva imwe chete, kambani pachayo iri kuramba ichiunza zvigadzirwa zviri nyore uye zvisingadhuri, izvo zvinoita kuti indasitiri yezvipo nekukurumidza iratidze kufambira mberi kukuru."
Liu Xingjian, mubatsiri wekutanga weDaily Capital, akati kubudirira kweindasitiri iyi kwakakonzerwa nekuchinja kwekudiwa kwezvinhu uye kuwanikwa kwezvinhu. Akati, "Maitiro ekushandisa zvinhu zvave kuchinja mumakore achangopfuura. Kudiwa kwevatengi kwakasiyana-siyana kwakonzera kubuda kwezvigadzirwa zvitsva. Pamusoro pezvo, zvine chekuitawo nekuvandudzwa kwemaindasitiri nekuvandudzwa kwetekinoroji."
Mushure mekuwedzera kwekuda kwevatengi, nzira yekurerutsira vanhu uye nzira yekudya nekukurumidza yakura kusvika padanho remabhiriyoni zana. "2021 Convenience and Fast Food Industry Insight Report" yakaburitswa neCBNData yakaratidza kuti musika wemuno unotarisirwa kudarika mabhiriyoni mazana maviri nemakumi mashanu eyuan.
Mumamiriro ezvinhu aya, mumakore maviri apfuura, kwave kuine nhau dzinoramba dzichitaurwa dzemari yekutenga chikafu chinokurumidza. Semuenzaniso, Bagou ichangobva kupedza chirongwa chePre-A chekubhadhara makumi emamiriyoni eyuan, uye Cooking Bags yakapedzisawo chirongwa chePre-A chekubhadhara mari inosvika mamiriyoni gumi eyuan. Pamusoro pezvo, Akuan Foods iri kutsvaga kuburitswa pachena mushure mekupedza matanho akawanda ekubhadhara mari. Yapedza matanho mashanu ekubhadhara mari mumakore matatu kubva kuHiPot, kusanganisira Hillhouse Capital nedzimwe nzvimbo dzinozivikanwa dzekudyara mari.
Liu Xingjian akataura kuti "mabhizinesi matsva uye epamusoro-soro akawana mari ane zvakanakira maererano nekutengesa, tekinoroji, uye ruzivo nezvevashandisi. Semuenzaniso, kubatanidza nzira yekutenga, kugadzirisa mutengo, uye kuvandudza ruzivo rwevatengi pakudya kuburikidza nekubudirira kwetekinoroji, nezvimwewo, zvakakoshawo kunzwisisa zvinodiwa nemushandisi. Pfungwa huru yechigadzirwa ndeyekugadzirisa zvigadzirwa nguva dzose nechinangwa chekurerutsira, kunakirwa, uye kushanda zvakanaka, uye zvigadzirwa izvi zvinobudirira pakutengesa uye kutengazve."
Zvikamu zveMusika weMitambo
Mutori wenhau akatsvaga mapuratifomu akasiyana-siyana ekutengesa paindaneti ndokuona kuti pari zvino kune mhando dzakasiyana-siyana dzezvigadzirwa zvekudya zviri nyore uye zvinokurumidza, zvinosanganisira hot pot inodziya yega, pasta, porridge instant, skewers, pizza, nezvimwewo, uye mapoka acho ari kuratidza mafambiro ekusiyana-siyana uye kupatsanurwa. Pamusoro pezvo, manakiro ezvigadzirwa akapatsanurwawo, akadai seLiuzhou snail noodles, Guilin rice noodles, Nanchang mixed noodles, uye Changsha lard mixed noodles dzakatangwa nekambani maererano nemaitiro emuno.
Pamusoro pezvo, indasitiri iyi yakawedzerawo nekupatsanura mamiriro ekushandiswa kwechikafu chiri nyore uye chinokurumidza, icho parizvino chinosanganisira mamiriro ekushandiswa akadai sekudya kwemunhu mumwe chete, chikafu chemhuri, mari yekudya kwemanheru, nzvimbo dzekunze, uye kugovana dzimba dzekugara.
Panyaya iyi, Liu Xingjian akati kana indasitiri yasvika padanho rakati, mutemo usingadzivisike kuchinja kubva pakukura kukuru kuenda pakushanda kwakanatswa. Makambani ari kusimukira anofanira kutsvaga nzira dzekusiyanisa kubva kuminda yakakamurwa.
"Kupatsanurwa kweindasitiri kuri kuitika pari zvino uye kuvandudzwa kwayo kuri kukonzerwa nekuvandudzwa kwedivi revatengi zvichimanikidza kuvandudzwa kwedivi remaindasitiri. Mune ramangwana, nzira yekupatsanurwa kwezvekudya zvese zvekuChina zvichapinda mumamiriro emakwikwi akazara uye akasiyana-siyana, uye simba rezvigadzirwa richava chinhu chikuru chinoita kuti mabhizinesi avake indasitiri yavo. Chinhu chikuru chinovadzivirira." Zhu Danpeng akadaro.
Purofesa Sun Baoguo, nyanzvi yezvedzidzo yeChinese Academy of Engineering, akambotaura kuti chinangwa chikuru chekuvandudzwa kwezvekudya zvinonaka uye kunyange zvekudya zveChinese mazwi mana, anoti "kuravira nehutano". Kubudirira kweindasitiri yezvekudya kunofanirwa kuve nekuravira uye hutano.
Kutaura zvazviri, kugadzirisa hutano hwechikafu chiri nyore uye chinokurumidza ndeimwe yenzira dzekuvandudza nekushandura maindasitiri mumakore achangopfuura, uye makambani mazhinji ari kuchinja kuenda kuchikafu chine hutano kuburikidza nekuvandudzwa kwetekinoroji. Tora chikamu chenoodles dzinokurumidza semuenzaniso. Hutano hwerudzi urwu rwebhizinesi hunonyanya kuratidzwa mukuderedza mafuta nekuwedzera kudya kunovaka muviri. Sekureva kwekuunzwa kwepamutemo kweJinmailang, inosangana nezvinodiwa nevatengi zve "kuderedza mafuta, munyu neshuga" kuburikidza netekinoroji yekubika ye0-frying uye tekinoroji yeFD freeze-drying. Kuwedzera kune noodles dzinokurumidza, zvigadzirwa zvitsva zvakawanda uye mhando dzinotarisa hutano zvakabuda mumusika wezvinhu zviri nyore uye zvekudya zvinokurumidza, zvakaita sesobho rehuku rinongotarisa pakudya kunovaka muviri, konjac cold noodle ine mafuta mashoma, noodles dzegungwa, nezvimwewo; mhando dzemhando yepamusoro dzinotarisa pahutano uye macalorie akaderera akadai seSuper Zero, Orange Run, nezvimwewo.
Zvigadzirwa zvitsva zvinoreva kuwedzera kwemitengo. Munhu anotarisira fekitori yekugadzira chikafu muHenan akaudza vatori venhau kuti, "Kuti tigadzire zvigadzirwa zvitsva zvine hutano, fekitori yedu yakavaka rabhoritari yemukati yezvigadzirwa zvakazvigadzira uye kuyedzwa kwezvigadzirwa zvakapedzwa, nezvimwewo, asi izvi zvinoitawo kuti mutengo wawedzera." Cai Hongliang, muvambi uye sachigaro weZihai pot brand, akamboudza vezvenhau kuti, "Kushandiswa kwetekinoroji yekuomesa nechando kwakawedzera mitengo yakabatana nekashanu." Liu Xingjian akataura kuti, "Munguva yekuvimba nekubudirira kukuru kuti tikunde nyika Kare, mabhizinesi anofanirwa kuramba achidzokorora mitsara yezvigadzirwa, kuderedza mitengo, uye kusangana nezvinodiwa nevatengi, izvo zvinoedzawo kugona kwemakambani ekutengesa."
Zvakakosha kuziva kuti makambani mazhinji atanga kuvandudza nzira dzavo dzekutengesa. Sekureva kweruzivo rweveruzhinji, Akuan Foods ine zvigadzirwa zvishanu uye inopa masevhisi eOEM kune akawanda mabrandi anozivikanwa. Zihi Pot yakaisa mari mumafekitori anopfuura gumi nemaviri, ichivavarira kutora chikamu chakasimba mukudya kwekudya nezvimwe zvinoshandiswa uye kudzora mashandiro emari.
Fang Ajian, muvambi uye CEO weBagou, akati kunyangwe tsika yekuisa mitemo yekudya yakatungamira mukugadziriswa kwenzira yekugovera chikafu nekukurumidza, kune zvimwe zvigadzirwa, sisitimu yekugovera chikafu nekukurumidza haina mhinduro yakagadzirwa maererano nekudzoreredza kuravira; pamusoro pezvo, mafekitori ari kumusoro aripo. Dambudziko rekuvimba nenzira yenguva refu uye kushaya chido chekudzokorora maitiro ekugadzira zvinoreva kuti kusimudzira nzira yekugovera kunofanirwa kupedzwa nedivi rekudiwa. Akati, "Bagou parizvino inodzora hukama hwekugadzira uye inoderedza mitengo yekugadzira kuburikidza nekutevedza mitengo uye kushandura kwakadzama kwecheni yekugovera. Kuburikidza nekuedza kwegore rimwe, mutengo wese wezvibvumirano zvezvikamu zvese zvezvigadzirwa waderedzwa ne45%.
Makwikwi pakati pemhando dzekare nedzitsva ari kukurumidza
Mutori wenhau akaona kuti vatambi varipo pari zvino mumusika wezvinhu zviri nyore uye zvekudya zvinokurumidza vakakamurwa kuva mhando dziri kubuda dzakadai seLamenshuo, Kongke, neBagou, uye mhando dzechinyakare dzakadai seMaster Kong neUni-President. Makambani akasiyana ane zvinhu zvakasiyana zvinokosheswa pakuvandudza. Parizvino, indasitiri iyi yapinda padanho rekusimudzira makwikwi akanaka pakati pemhando itsva nedzekare. Mhando dzechinyakare dzinoenderera mberi nemaitiro aya nekutanga zvigadzirwa zvitsva, nepo mhando itsva dzichishanda nesimba pazvikamu zvitsva uye kushambadzira kwezviri mukati kuti dzitore nzira yakasiyana.
Zhu Danpeng anotenda kuti vagadziri vekare vane zvigadzirwa zvemhando yepamusoro, zvigadzirwa zvemhando yepamusoro, uye zvigadzirwa zvemhando yepamusoro, nezvimwewo, uye hazvisi zvakaoma kugadzira zvinhu zvitsva, kusimudzira, uye kudzokorora. Kune zvigadzirwa zvitsva, zvichiri kudiwa kuti vatevere chain yakakwana yekugovera, kugadzikana kwemhando, hunyanzvi hwenzvimbo, kusimudzira sisitimu yekushandira, kusimudzira kunamatira kwevatengi, nezvimwewo.
Kubva pane zvakaitwa nemabhizinesi echinyakare, makambani akadai seMaster Kong neUni-President ari kufamba akananga kumakwikwi epamusoro. Pakutanga kwegore rino, Jinmailang akatanga kambani yepamusoro yeRamen Fan; kare, Master Kong akatanga kambani yepamusoro-soro yakadai se "Suda Noodle House"; Uni-President akatanga kambani yepamusoro-soro yakadai se "Man-Han Dinner" ne "Kaixiaozao", uye akavhura chitoro chakasiyana chepamutemo.
Kubva pamaonero emaitiro matsva emhando, Akuan Foods neKongke vari kutora nzira yakasiyana. Semuenzaniso, Akuan Foods yatora hunhu hwenzvimbo iyi ndokutanga zvinhu zvinoda kusvika zana zvakaita seSichuan Noodles Series neChongqing Small Noodles Series; Kongke naRamen Said kuti vapinde muchikamu chemusika wegungwa, chekutanga chinotarisa pasta, uye chechipiri chinotarisa paJapan ramen. Panyaya dzenzira, mamwe marudzi matsva akatanga nzira yekubatanidza online neinternet. Sekureva kweprospectus yeAkuan Foods, kubva muna 2019 kusvika 2021, mari yayo yekutengesa online channel ichave 308 miriyoni yuan, 661 miriyoni yuan uye 743 miriyoni yuan zvichiteerana, zvichiwedzera gore negore; huwandu hwevatengesi vasiri online huri kuwedzera, zvichiteerana 677, 810, 906 dzimba. Pamusoro pezvo, sekureva kwaFang Ajian, chiyero chekutengesa online neinternet cheBagou i3:7, uye icharamba ichishandisa nzira dzisina internet senzvimbo yayo huru yekutengesa mune ramangwana.
"Mazuva ano, indasitiri yezvikafu zvinokurumidza uye zviri nyore iri kupatsanurwa, uye mhando itsva dziri kukurawo pano. Mamiriro ekushandiswa kwezvigadzirwa, kupatsanurwa kwemapoka evatengi, uye kupatsanurwa kwenzira kuchiri kuunza mikana yekuti mhando itsva dzibude pachena," akadaro Liu Xingjian.
Xu Xiongjun akaudza vatori venhau kuti, "Ingava brand itsva kana kuti yechinyakare, chinhu chikuru ndechekuita basa rakanaka mukuisa zvinhu panzvimbo chaiyo uye kugadzira zvinhu zvitsva, uye kugutsa zvinodiwa nevechidiki pakutenga. Pamusoro pezvo, mazita akanaka ebrand nemaslogan haafanirwe kufuratirwa."
Nguva yekutumira: Zvita-15-2022