“Pashure pokushanda ovhataimu pakati pousiku, ndakajaira kudya poto inodziya kana kuti kubika pakiti rehozhwa kuti ndipedze nzara yangu.”Amai Meng vanobva kumhuri yeBeipiao vakaudza mutori wenhau we "China Business Daily".Zviri nyore, zvinonaka uye zvisingadhure nekuti anoda zviri nyore.chikonzero chekudya.
Panguva imwecheteyo, mutori wenhau akawana kuti nyore uye nekukurumidza chikafu chekudya chakakwezva capital attention.Nguva pfupi yadarika, bhegi rekubika "bhegi rekubika" rakatakura chikafu chekukurumidza "Bagou" zvakateerana kupedza mari itsva.Zvinoenderana nehuwandu husina kukwana kubva kumutori wenhau, kubvira gore rapfuura, iyo yakazara mari yekureruka uye yekukurumidza chikafu track yakapfuura bhiriyoni imwe yuan.
Vazhinji vakabvunzurudzwa vanotenda kuti kukurumidza kusimukira kwekureruka uye chikafu chekukurumidza kune chekuita nehupfumi hwekugara pamba, hupfumi hune usimbe, uye kuvandudzwa kwetekinoroji.Sub-budiriro yave isingadzivisiki.
Muongorori weindasitiri yezvechikafu muChina, Zhu Danpeng anotenda kuti nyore uye nekukurumidza musika wekudya uchine nzvimbo yakawanda yekusimudzira mune ramangwana.Akaenderera mberi achiti, “Sezvo chikamu chevanhu vechizvarwa chitsva chiri kuramba chichiwedzera, zvokudya zviri nyore zvichava nenguva yekukura nokukurumidza kwemakore mashanu kusvika ku6.”
Sravana Sameeralu Serial 4th Hot Track
“Kare, manoodles epakarepo uye manoodles aiuya mupfungwa payaitaurwa nezvekureruka uye chikafu chekukasika.Gare gare, apo masnail noodles akave akakurumbira paInternet yose, aiwanzotengwa.Inogona kunge iri nekuda kwekutsvaga kakawanda.Iyo e-commerce chikuva yakakurudzira zvimwe zvigadzirwa zvekudya ipapo zvinoenderana nezvinodiwa nemunhu.Ini ndangoona kuti kune mhando nyowani dzakawanda uye huwandu hwakawanda hwemapoka, "Ms. Meng akaudza vatori venhau.
Sezvakataurwa naMs. Meng, mumakore achangopfuura, munda wekunakira uye chikafu chinokurumidza chakaramba chichiwedzera, uye vatambi vakawanda vari kutora chikamu.Zvinoenderana nedata reTianyancha, kune anopfuura 100,000 mabhizinesi anoshanda mu "chikafu chiri nyore".Mukuwedzera, kubva pakuona kwekushandisa, kutengesa kwekukura kwehuwandu hwekureruka uye chikafu chinokurumidza zvakare chiri pachena.Zvinoenderana nenhamba kubva kuXingtu, panguva yekusimudzirwa kwe "6.18" iyo ichangosvika pakupera, kutengeswa kwekureruka uye chikafu chinokurumidza online chakawedzera ne27,5% gore negore.
Iko kukurumidza kukura kwekureruka uye nekukurumidza chikafu chinotungamirwa nezvinhu zvakasiyana.Xu Xiongjun, muvambi weJiude Positioning Consulting Company, anotenda kuti “pasi pesimba remibairo senge hupfumi hwekugara pamba, hupfumi hune usimbe uye hupfumi humwechete, nyore uye chikafu chekukurumidza chakakwira nekukurumidza mumakore achangopfuura.Panguva imwecheteyo, kambani pachayo inoramba ichiunza zvigadzirwa zviri nyore uye zvisingadhuri, izvo zvinoita kuti nyore uye indasitiri yechikafu iratidze maitiro ekuputika. "
Liu Xingjian, muvambi weDaily Capital, akati budiriro yeindasitiri iyi nekushanduka kwekuda uye kupa.Iye akati, “Nzira dzokushandisa dzave kuchinja mumakore achangopfuura.Kudiwa kwevatengi kwakasiyana kwakakonzera kubuda kwezvimwe zvigadzirwa zvitsva.Pamusoro pezvo, zvine chekuita nekusimudzira maindasitiri nekusimudzira tekinoroji. ”
Kuseri kwekukura kuri kudiwa nevatengi, iko kurerukirwa uye nekukurumidza chikafu chekudya chakura kuita zana remabhiriyoni-level track.Iyo "2021 Convenience uye Fast Food Industry Insight Report" yakaburitswa neCBNData yakaratidza kuti musika wepamba unotarisirwa kudarika 250 bhiriyoni yuan.
Muchirevo chechinyorwa ichi, mumakore maviri apfuura, kwave nekuenderera mberi nhau dzekutsvaga mari pane iri nyore chikafu chekukurumidza chikafu.Semuyenzaniso, Bagou achangopedza Pre-A kutenderera kwemari yemakumi emamiriyoni eyuan, uye Cooking Bags akapedzisawo Pre-A kutenderera kwemari inosvika mamirioni gumi yuan.Pamusoro pezvo, Akuan Foods iri kutsvaga kuenda kuruzhinji mushure mekupedza kuwanda kwemari.Yakapedza 5 kutenderera kwemari mumakore matatu kubvira HiPot, kusanganisira Hillhouse Capital uye mamwe anozivikanwa masangano ekudyara.
Liu Xingjian akataura kuti "zvitsva uye zvemhando yepamusoro zvakawana mari zvine zvimwe zvakanakira maererano nekutengesa cheni, tekinoroji, uye nzwisiso kune vashandisi.Semuenzaniso, kubatanidza iyo sosi yekugovera cheni, kukwirisa mutsetse wemutengo, uye kuvandudza ruzivo rwevatengi rwekudya kuburikidza nebudiriro yetekinoroji, nezvimwewo, zvinodikanwa zvakare kuti unzwisise zvinodiwa nemushandisi.Mafungiro echigadzirwa anogara achinatsiridza zvigadzirwa nechinangwa chekureruka, kunaka, uye kudhura, uye zvigadzirwa izvi zvinogara zvichinyatsoita maererano nekutengesa zvine simba uye mitengo yekutengazve. "
Mitambo Yemusika Zvikamu
Mutori wenhau akatsvaga akasiyana e-commerce mapuratifomu ndokuona kuti parizvino kune akasiyana siyana ezvigadzirwa zvechikafu, zvinosanganisira kuzvipisa poto, pasta, porridge, skewers, pizza, nezvimwe, uye mapoka ari kuratidza maitiro. yekusiyana uye kupatsanura.Pamusoro pezvo, zvinonaka zvechigadzirwa zvakare zvakakamurwa, seLiuzhou snail noodles, Guilin mupunga noodles, Nanchang yakasanganiswa noodles, uye Changsha mafuta akasanganiswa noodles akavhurwa nekambani akatenderedza hunhu hwenzvimbo.
Pamusoro pezvo, indasitiri iyi yakawedzera nekugovanisa mamiriro ekushandisa echikafu chiri nyore uye chinokurumidza, icho parizvino chinosanganisira mamiriro ekushandisa akadai sechikafu chemunhu mumwechete, chikafu chemhuri, hupfumi hutsva hwehusiku, zviitiko zvekunze, uye kugoverana kwemba.Scenes.
Panyaya iyi, Liu Xingjian akati kana indasitiri yasvika pane imwe nhanho, mutemo usingadzivisike kuchinja kubva pakukura kusvika pakushanda kwakanatswa.Mabhureki achiri kusimukira anofanirwa kutsvaga nzira dzekusiyanisa kubva kuminda yakakamurwa.
“Kupatsanurwa uye kudzokororwa kweindasitiri kuri kuitika nekuda kwekuvandudzwa kwedivi revatengi kunomanikidza kuvandudzwa nekuvandudzwa kwechikamu cheindasitiri.Mune ramangwana, kupatsanurwa kwechikafu chese cheChinese chikafu chinopinda mune ese-kutenderera uye akawanda-dimensional makwikwi mamiriro, uye kusimba kwechigadzirwa kuchave chinhu chakakosha kumabhizinesi kuvaka indasitiri yavo.Kiyi yekuvharisa."Zhu Danpeng akadaro.
Muzvinafundo Sun Baoguo, mudzidzi weChinese Academy yeUinjiniya, akambotaura kuti gwara guru rekuvandudza kweramangwana rekudya zviri nyore uye kunyangwe chikafu cheChinese mazwi mana, anoti "kuravira uye hutano".Kuvandudzwa kweindasitiri yezvekudya kunofanirwa kuve nekunaka uye kwakanangana nehutano.
Muchokwadi, hutano hwekudya kwakaringana uye nekukurumidza ndeimwe yenzira yekusimudzira maindasitiri uye shanduko mumakore achangopfuura, uye makambani mazhinji ari kuchinjika kune chikafu chine hutano kuburikidza nehunyanzvi iteration.Tora chikamu chema noodles semuenzaniso.Hutano hwemhando iyi yebhizinesi inonyanya kuratidzwa mukuderedza mafuta uye kuwedzera kudya.Zvinoenderana nekusuma kwepamutemo kweJinmailang, inosangana nezvinodiwa nevatengi zve "kudzikisa mafuta, munyu uye shuga" kuburikidza ne0-frying yekubika tekinoroji uye FD kuomesa-kuomesa tekinoroji.Pamusoro pema noodles ekare, zvigadzirwa zvitsva zvakawanda uye mabhureki anotarisana nehutano zvakabuda mumusika wekunaka uye unokurumidza kudya, senge soup yekare yehuku inotarisa pane zvinovaka muviri, iyo yakaderera-fat konjac inotonhora noodles, seaweed noodles, nezvimwewo;ekucheka-kumucheto mabhureki anotarisana nehutano uye akaderera macalorie akadai seSuper Zero, Orange Run, nezvimwe.
Zvigadzirwa zvitsva zvinoreva kuwedzera kwemitengo.Munhu anoona nezveimwe fekitori yekugadzira chikafu muHenan akaudza vatori venhau kuti, “Kuti tigadzirise zvinhu zvitsva zvine hutano, fekitori yedu yakavaka marabhoritari yemukati mezvigadzirwa zvakazvigadzira uye nekuongorora chigadzirwa, nezvimwewo, asi izvi zvakare zvinoita kuti mutengo uwedzere. yakawedzera.”Cai Hongliang, muvambi uye sachigaro weZihai pot brand, akamboudza vezvenhau, "Kushandisa tekinoroji yekuomesa nechando kwakawedzera mutengo wakabatana nekana."Liu Xingjian akati, "Munguva yekuvimba nekurova kukuru kuhwina pasirese Kare, mabhizinesi anofanirwa kuramba achidzokorora mitsara yechigadzirwa, kuderedza mitengo, uye kusangana nezvinodiwa nevatengi, izvo zvinoedzawo kugona kwekutengesa kwemakambani."
Zvakakosha kucherechedza kuti makambani mazhinji atanga kuvandudza maketani ekupa.Zvinoenderana neruzivo rweveruzhinji, Akuan Foods ine zvigadziko zvishanu zvekugadzira uye inopa masevhisi eOEM kune akawanda anozivikanwa mhando.Zihi Pot yakaisa mari mune anopfuura gumi nemaviri mafekitori ekumusoro, achivavarira kutora chikamu mukati mekukwira kwendiro uye zvimwe zvinongedzo uye kudzora mutengo wekuita.
Fang Ajian, muvambi uye CEO weBagou, akataura kuti kunyangwe maitiro ekumisikidza kwekudya akafambisa optimization yezviri nyore uye nekukurumidza chikafu chekudya, kune zvimwe zvigadzirwa, iyo yekukurumidza yekugovera chikafu haina mhinduro yakagadzirira-yakagadzirwa maererano ne kuravira kudzoreredzwa;nekuwedzera, mafekitori ekumusoro aripo Dambudziko renguva refu rekutsamira munzira uye kushaikwa kwekurudziro yekudzokorora maitiro ekugadzira zvinoreva kuti kukwidziridzwa kweketani yekugovera kunofanirwa kupedzwa nedivi rekudiwa.Iye akati, "Bagou parizvino inodzora zvinongedzo zvekugadzira uye inoderedza mitengo yekugadzira kuburikidza nemutengo wekuteedzera uye nekudzika-kudzika chain shanduko.Kuburikidza nekuedza kwegore rimwe, mutengo wekondirakiti wezvikamu zvese zvezvigadzirwa wakaderedzwa ne45%.
Makwikwi pakati pemhando dzekare nezvitsva ari kukurumidza
Mutori wenhau akacherekedza kuti vatambi varipo mumusika wakareruka uye nekukurumidza chikafu chekudya vanonyanya kukamurwa kuva mabhureki ari kusimukira akadai saLamenshuo, Kongke, uye Bagou, nemhando dzechinyakare dzakadai saMaster Kong uye Uni-President.Makambani akasiyana ane akasiyana ekutanga ebudiriro.Parizvino, indasitiri yakapinda mudanho rekusimudzira remakwikwi ane hutano pakati pezvitsva neakare mabhureki.Zvigadzirwa zvechinyakare zvinofambirana nemaitiro nekutanga zvigadzirwa zvitsva, nepo mhando nyowani dzichishanda nesimba pazvikamu zvitsva uye kushambadzira kwemukati kutora nzira yakasiyaniswa.
Zhu Danpeng anotenda kuti vagadziri vechinyakare vatove nemhando yemhando, chiyero chemaitiro, uye mitsara yekugadzira yakakura, nezvimwewo, uye hazvina kuoma kugadzira, kusimudzira, nekudzokorora.Kune mhando nyowani, zvichiri kudikanwa kuti uteedzere yakakwana yekugovera cheni, kugadzikana kwemhando, chiitiko innovation, Sevhisi system upgrades, mutengi kunamira kwekusimudzira, nezvimwe.
Tichitarisa kubva pane zviito zvemabhizinesi echinyakare, mabhizinesi akadai saMaster Kong uye Uni-Mutungamiriri ari kufora akananga kumagumo.Mukutanga kwegore rino, Jinmailang akatanga mhando yepamusoro yeRamen Fan;kare, Master Kong yakatanga mhando dzemhando yepamusoro dzakadai se "Suda Noodle House";Uni-President akatanga nhevedzano yemhando yepamusoro-soro senge "Man-Han Dinner" uye "Kaixiaozao", uye yakavhura yakaparadzana Official flagship chitoro.
Kubva pakuona kwemaitiro matsva emhando, Akuan Foods neKongke vari kutora nzira yakasiyana.Semuyenzaniso, Akuan Foods yakabata hunhu hwedunhu uye yakatanga zvinhu zvinoda kusvika zana seSichuan Noodles Series uye Chongqing Diki Noodles Series;Kongke naRamen Vakataura kuti vapinde muchikamu chemusika chebhuruu chegungwa, chekare chinotarisa pasta, uye chekupedzisira chinotarisa paJapan ramen.Panyaya yezviteshi, mamwe mabhureki matsva atanga munzira yekubatanidza online uye isina online.Zvinoenderana netarisiro yeAkuan Foods, kubva muna 2019 kusvika 2021, mari yayo yekutengesa yepamhepo ichange iri 308 miriyoni yuan, 661 miriyoni yuan uye 743 miriyoni yuan zvichiteerana, ichiwedzera gore negore;huwandu hwevatengesi vekunze huri kuwedzera, zvakateerana 677, 810, 906 dzimba.Pamusoro pezvo, maererano naFang Ajian, Bagou's online and offline sales ratio is 3:7, uye icharamba ichishandisa chiteshi chekunze senzvimbo yayo huru yekutengesa mune ramangwana.
“Mazuva ano, indasitiri yezvekudya nekukasika ichiri kupatsanurwa, uye mhando itsva dziri kurima muno.Mamiriro ekushandisa, kusiyanisa mapoka evatengi, uye kupatsanurwa kwezviteshi zvichiri kuunza mikana yekuti ma brand matsva aonekere. "Liu Xingjian akadaro.
Xu Xiongjun akaudza vatori venhau kuti, "Kungave kuri rudzi rutsva kana rwechinyakare, musimboti kuita basa rakanaka mukumisikidzwa uye hunyanzvi hwechikamu, uye kuenderana nezvinodiwa nevechidiki.Pamusoro pezvo, mazita emhando yakanaka uye masirogani haagone kufuratirwa. "
Nguva yekutumira: Zvita-15-2022